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FREQUENTLY ASKED QUESTIONS
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What
is the procedure for supplying liquor to Kerala?
KSBC
invite offers from manufacturers for entering into rate contract on an annual
basis. Those firms/companies who are manufacturers of liquor/ Beer are
eligible to make offer and on satisfactorily meeting the conditions sign the
contract for sale and supply of liquor/beer. The contract is normally
invited in February/March and valid for a minimum period of one year.
Is
there a floor price for liquor/beer?
a) Yes.
For liquor the floor price (F O R) is Rs.235/-
per case. b) For Beer,
as of now there is no floor price. c) Can supply
of liquor be made by any Distillery/Brewery from anywhere in the World?The contracts KSBC is
inviting has scope for any manufacturer from India/Outside India to enter
into contract. So far only Indian Manufacturers have entered into
contract and supplied Liquor/Beer.
Can
a Supplier Company entering into contract supply from any other supply source
that he has?
Manufacturers entering into contract for supply with KSBC
has to be a manufacturer. Thereafter at the time of exigencies and
business needs the supplier can source his supply from any other manufactory
whether within Kerala or outside Kerala provided the supplying manufactorer is also a registered contractor with the
Corporation.
What
is the pricing system in KSBC?
The
pricing system followed in KSBC is Administered pricing system, whereby KSBC
decided the price at which the liquor has to be contracted in an year, after the item has been quoted for the first
time.
How
the quality of liquor is ensured by KSBC?
In the supply contract KSBC has specified the standards in which
liquor/wine/beer is to be supplied. The supplies made
to KSBC has to have a certificate by the Chief Chemical Examiner of
the State in the case of IMFL/Wine and Brew master in the case of Beer.
If a certificate is not produced at the time of supply those stocks are freezed from sale till such time the certificate is
produced or samples of the stock is independently certified by the competent
authority in the State. Besides this frequent random samples are
subjected to Chemical Analysis.
What
is the quantity of different categories of Liquor sold in Kerala?
The
quantities sold in percentage values of different categories are as below:
|
Year |
Rum |
Brandy |
Whisky
/Gin/Wine |
Vodka |
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2017-18
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42%
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52%
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2% |
4%
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How
is pricing of liquor fixed?
Please see pricing of liquor separately placed in the site.
How
many liquor/beer brands are registered for sale in Kerala Market?
During
the current year at present 2018
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Category
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Total Brands
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a)
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For IMFL
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2902
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b)
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For wine
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232
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c)
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For Beer item
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200
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d)
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For FMFL
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250
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e)
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For FMFW
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77
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What
is the minimum and Maximum MRP?
Minimum &
Maximum MRP of 5 popular packs of IMFL as on August 2018 are
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ml
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Minimum
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Maximum
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a)
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1000
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Rs.260
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Rs. 3930
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b)
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750
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Rs.330
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Rs. 6360
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c)
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500
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Rs. 130
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Rs. 2680
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d)
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375
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Rs. 100
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Rs. 2010
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e)
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180
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Rs. 100
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Rs. 1000
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Top
selling IMFL and Beer brands in Kerala?
a) Top
selling 10 brands of IMFL as on August, 2018 are,
|
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Name of Brand |
| 1
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NO. 1 MCD BRANDY |
| 2
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NO.1 HONEY BEE BRANDY |
| 3
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OLD PORT DELUXE RUM
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| 4
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JAWAN SPECIAL XXX RUM |
| 5
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CLAS GR MA XXX RUM
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| 6
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MANSION HOUSE FRENCH BDY |
| 7
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MCD NO.1 CELE MAT XXX RUM
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| 8
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COURRIER NAPL GOLD BRANDY |
| 9
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WHITE MISC CLS BRANDY |
| 10
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SNJ NO.1 PRE XXX RUM |
b) Top
selling 3 brands of BEER as on August, 2018 are,
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Name of Brand |
| 1
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KINGFISHER STRONG PREMIUM |
| 2
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KINGFISHER DLX STG BEER |
| 3
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BRITI EMP ULT PRM BEER)
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Which
Company sells maximum in Kerala?
As
per the data for August, 2018, the top ten Companies which had maximum sale
in the month is as below:
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Supplier |
Cases Sold
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| SEVEN SEAS DISTILLERY |
372055 |
| MANDOVI DISTILLERIES & BRE.PVT |
205129 |
| AMRUT DISTILLERIES LTD, PALAKKAD |
150478 |
| TILAK NAGAR INDUSTRIES LTD |
136471 |
| TRAVANCORE SUGARS & CHEMICALS |
113877 |
| KERALA ALCOHOLIC PRODUCTS LTD |
109694 |
| OASIS DISTILLERIES LTD, INDORE |
109116 |
| KAYCEE DISTILLERIES |
97019 |
| K S DISTILLERY |
67141 |
| S D F INDUSTRIES LTD |
51840 |
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Beer highest selling three
companies listed
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| UNITED BREWERIES LIMITED,CHERTHALA |
313729 |
| UNITED BREWERIES (PREMIER UNIT |
282354 |
| SNJ BREWERIES PVT LTD |
88474 |
Can
a new supplier request for signing a contract with the Corporation?
Yes,
only when the notice inviting offers is published and the formalities of the
contract completed during February/March. No brands or supplier are
allowed after a contract year starts except supplier of FMFL from foreign
countries.
Can
you explain the manner the liquor business is carried out in Kerala.
a. Supplier to contract with KSBC.
b. Monopoly purchase by KSBC.
c. Wholesale distribution by KSBC from
23Warehouses situated in 14 Districts of Kerala.
The wholesale issue
of stocks is made to various retail licensees as below:
i) 270 KSBC retail shops
ii) Consumerfed Retails Shops
iii) Private Bars
iv) Private Clubs
v) KTDC Beer parlours
(updated as on 12 September
2018)
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